L'Oreal Paris Superior Preference Permanent Hair Color, 1 Ultimate Black

L’Oreal Paris Superior Preference Permanent Hair Color, 1 Ultimate Black Experience rich, luminous, fade-defying color with L’Oreal Paris Superior Preference in 1 Ultimate Black. Since 1973, Superior Preference has been known as the gold standard in permanent hair color—delivering long-lasting, dimensional color with extraordinary shine. The translucent gel formula ensures smooth, even coverage, while the Care Supreme Conditioner with Shine Serum helps maintain color vibrancy and leaves hair silky and resilient. The result is beautifully crafted black hair color with deep, glossy dimension that lasts. * Deep, rich black shade with luminous shine and refined depth * Fade-defying color system helps maintain vibrancy for weeks * 100% gray coverage suitable for all hair types * No-drip gel formula allows for smooth, precise application * Care Supreme Conditioner with Shine Serum provides silkiness and lasting shine